Bernardo Portella de Oliveira

Connecting Physical Presence to Digital Systems.

Leadership in Communication, Branding and UX/UI with over 15 years of experience. I turn complex operations into clear, refined, results-driven institutional ecosystems.

Selected Work

04 Case Studies

Institutional signage and visual communication panels along the administrative building corridors
01

Physical Media & Environmental Design

Signage and Wayfinding: New Administrative Building

The Challenge

Guide the flow of hundreds of employees and visitors through Fiocruz's new corporate complex, ensuring intuitive navigation without losing institutional restraint.

The Solution

Concept and leadership of a complete physical information architecture project, covering materials and typography aligned with the brand.

The Impact

Delivery of a scalable system that streamlined logistics and consolidated the brand's visual presence across the environment.

Bio-Manguinhos portal displayed on a monitor against a dark background
02

UX/UI & Portal Governance

Digital Ecosystem: Bio-Manguinhos Portal

The Challenge

Centralize and modernize Brazil's leading public reference website for vaccine information, which became a trusted source of scientific content for the population during the COVID-19 pandemic.

The Solution

Full redesign of the institutional platform, focused on information architecture, usability, responsiveness and content management (Joomla).

The Impact

60% organic traffic growth in the first year, and annual page views grown from 70K to 6.5M over nine years.

Sinfar-RJ portal displayed on a laptop and a smartphone
03

Web Management & Performance Optimization

Digital Transformation: Sinfar-RJ Portal

The Challenge

Modernize the digital presence, making the interface more compelling while removing technical bottlenecks.

The Solution

Complete overhaul of the portal architecture and UI, with fluid layouts and back-end optimization.

The Impact

40% reduction in editorial publishing time and a significant jump in PageSpeed and retention.

Bio-Manguinhos/Fiocruz institutional booth with graphic panels and digital totems
04

Environmental Design & Spatial Branding

Art Direction and Visual Identity for Events

The Challenge

Translate the institutional weight of scientific brands into ephemeral physical spaces with heavy visual competition.

The Solution

360° art direction for booths at national trade shows (e.g. Latin American Congress on STI/HIV/AIDS, BioInternational and the International Symposium on Immunobiologicals), integrating scenography, signage and support materials.

The Impact

Immersive environments that draw audiences in and integrate seamlessly with campaigns.

The Profile

With more than a decade and a half working at the intersection of design, technology and institutional communication, my career has been defined by scale. I led the digital ecosystem of critical platforms such as Bio-Manguinhos and managed architectural and digital projects for Fiocruz and Sinfar-RJ.

My focus is clear: pairing rigorous art direction with data-driven strategy (UX/UI, CRM and AI). Whether structuring the wayfinding of a corporate building or driving a 60% lift in a national portal's organic traffic, my goal is to make the brand work flawlessly both in concrete and on screen.

+15 Years

Creative Leadership

6.5M

ANNUAL PAGE VIEWS ON THE BIO-MANGUINHOS PORTAL

360°

Physical and Digital Integration

+60%

ORGANIC GROWTH IN THE FIRST YEAR OF APPLIED TECHNIQUES